To launch a high-impact hiring campaign with an applicant tracking system (ATS), start with a posting that attracts top talent, distribute it where the right candidates will see it, automate repetitive tasks to save time, evaluate applicants efficiently, keep them engaged at every stage, and analyze results to improve future campaigns.
In today's competitive hiring market, these ATS-driven strategies help you attract more qualified applicants, move faster, and hire better. Whether you're filling one role or building an ongoing talent pipeline, the right ATS—like Hire & Retain Good People (HRGP)—can transform your results.
1. How to Write Compelling Job Postings to Attract the Right Candidates
Your hiring campaign starts with a posting that makes the right candidates take notice. Highlight what's unique about your company, why the role matters, and what success looks like. Use clear, inclusive language and emphasize growth opportunities, culture, and benefits.
With an ATS, you can easily save, manage, and refine your postings across multiple campaigns. You can also see which postings are driving the most engagement, helping you double down on what works. A strong message paired with data-driven improvements ensures your openings stay competitive.
2. How to Distribute Jobs and Build a Careers Page That Converts
The best job posting won't work if the right people never see it. Use your ATS to post to high-traffic boards, industry-specific sites, and diversity-focused platforms in just a few clicks.
A branded careers page is just as important—it should clearly present open roles, showcase your company's culture, and make it easy to apply. HRGP allows you to integrate your postings into a central, professional careers page so candidates see both the opportunity and the bigger picture of working with you.
3. How to Automate Screening and Maintain a Strong Talent Pipeline
Screening is where efficiency really counts. Use your ATS to set pre-screening questions that filter out unqualified applicants, and quickly sort resumes with keyword search and parsing features.
Go beyond the resume by incorporating form responses, skills quizzes, personality profiles, and AI-powered interviews into your evaluation process. These tools help you assess not only a candidate's qualifications, but also their communication style, problem-solving ability, and cultural fit—before you even schedule a live interview.
A strong talent pipeline means you're not starting from scratch each time. Keep records of promising candidates for future roles, and use your ATS to send occasional updates or job alerts to keep them engaged. This ongoing connection makes your future hires faster and more cost-effective.
4. How to Engage Candidates and Streamline Interviews
A great candidate experience can be the deciding factor for top talent. Use your ATS to organize each interview stage and keep the process moving efficiently from one step to the next.
Integrated communications—via both email and text—ensure candidates receive timely reminders, updates, and scheduling details without you having to juggle multiple systems. Automated scheduling tools, paired with personalized messages, make the process smooth and responsive. When communication is consistent and professional, it reflects positively on your company and keeps applicants interested.
5. How to Analyze Results and Improve Future Campaigns
Once your campaign wraps, review your job posting analytics to understand the return on your investment. Look at how many clicks each posting received, the total dollars spent, and your cost per click across different job boards and platforms.
This data shows which sources are delivering the best value for your budget, helping you decide where to invest more and where to cut back. Over time, refining your ad spend based on real performance metrics will maximize reach, control costs, and attract higher-quality applicants for every hiring campaign.
Power Your Hiring Campaigns With HRGP
Hire & Retain Good People (HRGP) gives you the tools to attract, evaluate, and hire the best candidates—without drowning in manual work. From multi-board job posting and AI-powered screening to candidate tracking and pipeline management, HRGP helps you run campaigns that deliver real results.
