In the highly competitive and digitalized era, it is quite difficult to attract the right candidates who can help enhance the productivity of a company. No matter what your industry is, your competitors are already making enough efforts to ensure that they attract the most talented individuals for their workforce. That's why you need to count on the capabilities of an applicant tracking system that can help you launch a high-impact hiring campaign for better reach and hire perfect fits for your company. Wondering how to craft one?
If you are not sure how to launch an impactful hiring campaign by utilizing an ATS, then here is a step-by-step guide to help you do so effectively:
Step-by-Step Guide To Create A Hiring Campaign Using ATS Software:
Aligning Goals & Crafting Job Descriptions:
One of the most important parts of crafting a campaign is to align your hiring goals and business objectives so that you already have a clear understanding of what you need to focus on throughout your campaign. The first thing that you need to do is understand your immediate and future hiring needs as well as specify the hiring targets while aligning them with the critical hiring metrics. You can use an affordable applicant tracking system to align critical metrics.
Now that you have understood everything about your hiring goals, you need to curate a job description by utilizing ATS. You can use the job description template from ATS as well as analytics to craft a job description that is inclusive and compiling at the same time. Moreover, these applications utilize language analyzers that can help you in improving the effectiveness of your job description.
Job Distribution & Careers Page:
It is not a hidden fact that the stronger your brand's online presence, the more customers and candidates your business will attract. That's the same strategy that you need to utilize while building an effective campaign. Employ the cutting-edge features offered by an AI-powered applicant tracking system, such as HRGP, and be sure to:
- Increase the reach by posting jobs on top job boards, diversity-focused platforms, and niche boards with the help of the auto post jobs feature in the ATS.
- Build a branded job portal along with content that is focused on candidates to build a highly converting career page for your business with the help of an advanced hiring tool.
Automation in Screening & Nurturing Pipeline:
The most integral part of any hiring process is to go through resume screening, which helps in filtering out the best candidates for the company. By employing an efficient resume-tracking system, you can easily automate this process. But how to utilize ATS for automation in screening? Well, you can do so by:
- Setting pre-screening questions in the tool and using features, such as keyword matching and resume parsing to filter out candidates as well as maintain a separate database for disqualified candidates to organize a future hiring pipeline.
- Nurturing talent pipeline for roles that require constant hiring along with utilizing features such as reminders, drip email campaigns, and so on to keep the potential future candidates engaged.
Candidate Engagement & Scheduling Interviews:
Candidate experience is vital in building a hiring strategy. That is the reason why it is best to utilize the capabilities of an applicant tracking system that can help you offer personalized communication with the candidates to keep them engaged. If any company fails to do so, then it can lead to lost candidates and even bad hires. So, can one streamline the interviews and candidate engagement by using ATS? Well, you can implement this in your hiring campaign by:
- Adding all the stages in the ATS, from phone screening to the final interview round, using a structured scorecard, assigning the interview panel team, and automating repetitive tasks.
- Set up reminders or automated messages through texts, emails, and pop-up notifications for every stage to improve candidate engagement and also offer timely feedback and updates to the candidates with the automation capabilities of ATS.
Analysis & Optimizing Campaign Strategy:
The last stage of any hiring campaign is to evaluate the overall results and performance. But how to find out about it? Well, you can do so by monitoring the analytics dashboard in the ATS and focusing on important metrics, such as source effectiveness, recruiter activity, and candidate drop-off rates, to get better insights into the overall hiring process.
Apart from that, it is also important to know about the overall application conversion rate and time-to-hire by role. Identify all the bottlenecks in the process by utilizing the insights of ATS software and then optimize the workflows to reinforce an improved strategy for future hiring.
Optimize Hiring With Hire & Retain Good People (HRGP):
Attract, interview, and hire the best candidates in the industry with the help of the best applicant tracking system - Hire & Retain Good People (HRGP). Craft hiring campaigns that actually deliver exceptional results while helping you save time and effort and hire the top talents in the industry with our ATS! From intelligent sourcing to a seamless onboarding experience, our ATS does it all for you! So, set up your hiring goals and let HRGP deliver them for you!
